{"title":"Men","description":"\u003cp\u003eMerino wool knitwear for men – warm jumpers and sweaters, cardigans, jackets, vests and trousers. Breathable merino wool keeps you warm and is comfortable to wear all day long. Made in Estonia.\u003c\/p\u003e\n\u003cp\u003eMerino wool is a wool fibre that is finer and softer than ordinary sheep's wool, so it feels comfortable even worn directly against the skin.\u003c\/p\u003e","products":[{"product_id":"ingmar-dzemper","title":"SOE Jumper","description":"\u003cp\u003eA merino wool jumper from the SOE collection, with \"SOE\" (Estonian for \"warm\") across the chest. Stripes at the hem and cuffs give the simple design a sporty look. 100% merino wool is soft, breathable and doesn't itch, and keeps you warm even on a cold winter's day. A comfortable choice for everyday wear in town and in the countryside. 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Made in Estonia.\u003c\/p\u003e","brand":"ME knit","offers":[{"title":"Brown \/ L","offer_id":57416926757242,"sku":null,"price":195.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/2300\/5306\/files\/frode-dzemper-meriinovill-3.jpg?v=1792069383"},{"product_id":"harry-vest","title":"Harry Vest","description":"\u003cp\u003eA hooded vest from the SOE collection, in 100% merino wool. A comfortable, warm choice for layering: wear it over a shirt, a blouse or a thin sweater. The hood gives extra warmth on windy days and the sleeveless cut leaves your arms free. Merino wool is breathable, doesn't itch and keeps you warm even in chilly autumn weather. Made in Estonia.\u003c\/p\u003e","brand":"ME knit","offers":[{"title":"Black \/ M","offer_id":57416859484538,"sku":null,"price":145.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/2300\/5306\/files\/harry-vest-meriinovill-2.jpg?v=1792069256"},{"product_id":"kaspari-pusa","title":"Kaspari Sweatshirt","description":"\u003cp\u003eA comfortable sweatshirt from the SOE collection, in a merino and viscose blend. A star print on the elbows and \"SOE\" embroidery on the chest turn a simple sweatshirt into a stylish everyday choice. The soft, slightly stretchy fabric is pleasant to wear and keeps its shape. Goes well with jeans and casual trousers, at work and in your free time. Made in Estonia.\u003c\/p\u003e","brand":"ME knit","offers":[{"title":"Black \/ M","offer_id":57416823570810,"sku":null,"price":165.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/2300\/5306\/files\/kaspari-pusa-meriino-2.jpg?v=1792067993"},{"product_id":"kaido-kardigan","title":"Kaido Cardigan","description":"\u003cp\u003eA plain V-neck men's cardigan in 100% merino wool, made for every day. The classic cut fits well, and the cardigan can be worn over a shirt or a T-shirt, at work and in your free time. Merino wool is soft, breathable and keeps you warm even on cool days. Available in sizes S–XL. Made in Estonia.\u003c\/p\u003e","brand":"ME knit","offers":[{"title":"Dark Blue \/ S","offer_id":57372711354746,"sku":null,"price":238.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Blue \/ M","offer_id":57408084312442,"sku":null,"price":238.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Blue \/ L","offer_id":57408084345210,"sku":null,"price":238.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Blue \/ XL","offer_id":57408084377978,"sku":null,"price":238.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/2300\/5306\/files\/YntVcgwVej5r_DIsLF2Ee_cardigan-front-final.jpg?v=1791909187"},{"product_id":"soonik-muts","title":"Soonik Beanie","description":"\u003cp\u003eA soft, warm rib-knit beanie in 100% merino wool with a double turn-up brim. The double fold covers your ears and forehead and keeps you warm even in windy, cold weather. The stretchy rib fits different head sizes well and the beanie stays nicely in place. Merino wool breathes and doesn't itch. A simple, timeless design for men and women. One size. Made in Estonia.\u003c\/p\u003e","brand":"MeKnit","offers":[{"title":"Dark Brown","offer_id":57399954145658,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Purple","offer_id":57399954178426,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true},{"title":"Black","offer_id":57399954211194,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true},{"title":"Light Brown","offer_id":57399954276730,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true},{"title":"Grey","offer_id":57399954309498,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true},{"title":"White","offer_id":57407113757050,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true},{"title":"Beige","offer_id":57407161696634,"sku":null,"price":54.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/2300\/5306\/files\/soonik-muts-lilla-ai-v3.jpg?v=1792054837"},{"product_id":"soonik-sall-1","title":"Soonik Scarf","description":"\u003cp\u003eA soft, warm rib-knit scarf in 100% merino wool. The stretchy rib makes the scarf flexible and comfortable, and it stays nicely in place around your neck. Merino wool is breathable, doesn't itch and keeps you warm even in windy weather. A simple, timeless design for men and women. Made in Estonia.\u003c\/p\u003e","brand":"ME knit","offers":[{"title":"Dark Brown \/ One size","offer_id":57399955095930,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Dark Purple \/ One size","offer_id":57399956865402,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Black \/ One size","offer_id":57399956898170,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Light Brown \/ One size","offer_id":57399956963706,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Grey \/ One size","offer_id":57399956996474,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ One size","offer_id":57407465587066,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true},{"title":"Beige \/ One size","offer_id":57407465619834,"sku":null,"price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0921\/2300\/5306\/files\/grey-scarf-model-final.jpg?v=1792415087"},{"product_id":"meriino-kapikud","title":"Merino Mittens","description":"\u003cp\u003eWarm, soft merino wool mittens that keep your hands cosy even on a cold winter's day. Merino wool is soft and pleasant against the skin, breathes well and stays warm even when it's damp outside. The simple, clean design suits everyday wear as well as long winter walks. Available in 12 colours, in sizes S\/M and L. 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